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你的品牌需要有自己的播客吗?

品牌, 业务, 内容, 网络营销技巧, 搜索引擎优化
对播客 or 不要播客?

If you are wondering if your brand needs to take a step into 播客ing, we have the answer for you. 但是,在那之前,让利记开户网先了解一下它广阔的世界.

播客

HERE IS A LIST OF COMPONENTS THAT WILL HELP TO UNDERSTAND PODCAST BETTER

播客

什么是播客

‘A 播客 一个音频文件是可以下载和在路上听吗, 每一集都在谈论一个话题或一个宏大的主题.’

简单地说,它是你手机上的一个私人收音机.

从2004年的存在到它的流行得益于 亚当咖喱 和苹果iTunes 4.播客已经走了很长一段路. 今天,按照 无限拨打调查 来自Edison One和Triton Digital, 37% of Americans (above 12 years) listened to a minimum of one 播客 every month in 2020. 2019年,这一数字为32%的美国人. 这还不是全部. 播客的未来也很光明. While an estimated 100 million people heard a 播客 every month in 2020, 预计到2022年,这一数字将达到1.25亿.

这很棒,但..

为什么我的品牌应该关注播客?

A primary reason you should consider a 播客 for your brand is it allows you to engage with a captive audience. People who listen to 播客s while driving or cooking will solely focus on what your 播客 has to say. This audience is also primarily one that is averse to advertisements. Hence, you engage a market that other channels don’t allow you to capture.

除此之外,播客对你的品牌还有许多其他好处:

播客对品牌的好处

1. 它让你成为一个思想领袖

邀请客人, 比如你的最高管理层, users get an insight into the minds of industry leaders in your niche. Alternatively, you might choose a fictionalized show about matters essential to your industry. No matter the format you choose, what matters is you are delivering quality content. It establishes you and your organization as trailblazers and thought leaders. 它为你在市场上创造了地位. Next time someone wants audio insights about your industry, they will surely think of your 播客.

2. 它建立了一个积极参与的社区 

As mentioned before, people listening to 播客s are more engaged than the usual consumer. It’s as they hear 播客s while doing activities like driving or cooking, 是什么让他们无法专注于其他事情. 因此,无论他们在你的播客上听到什么,他们都会参与进去. Where video or written text cannot reach your audience, you step in with a 播客.

3. 这有助于吸引新受众

假设你在金融部门利记开户网, and a user opens the 播客 application on their phone and types in ‘finance.然后他们偶然发现了你的播客. You had never intended to market to that user and never aimed to reach them. Yet, they are now engaging with your 播客 as they wanted to gain financial knowledge. In this manner, 播客s allow you to build a whole new community you never thought of reaching.

4. 它有助于你的整体营销目标

播客可以以你无法想象的方式改变用途.

  • If you invite guests to your 播客, they can spread the news about the 播客 on their pages.
  • You can posts clips from your 播客 on your 社交媒体 channels to generate curiosity.
  • You can even transcribe the text from the 播客s for 博客 content or 搜索引擎优化 articles.

播客的每个方面都可以被放大来讲述你的品牌故事.

我卖了. 我如何建立我的播客?

Before you get around to recording your 播客, there are many things to be considered.

Ask yourself these questions before you embark on your 播客 journey.

1. 你的目标是什么??

与任何营销活动一样,你需要首先确定你的目标. It helps everyone working on the 播客 work in sync with one another. 你开始播客是为了提高意识吗? 你想在自己的领域里成为专家吗? 你想要获得收益吗? Only start with the remaining steps once you decide your goal and objective for the 播客.

2. 你会遵循什么样的格式?

在这个行业中有三种通用的格式. 第一个是采访播客, 你带客人来,问他们相关的话题. Apart from people in your own company, you can also invite industry bigwigs. The second type is a monologue where the entire 播客 comprises of one person speaking. 第三个更难组合在一起的是小组式播客. However, it makes for one of the most engaging formats as you get to hear a myriad of opinions.

3. 你的播客的频率是多少?

让利记开户网向你介绍豆荚淡出. 它是指播客因缺乏连贯性而消失. 你绝对不想落得这样的下场, 这就是为什么你需要提前做好计划的原因. 你需要知道你录制播客的频率. Prepare a content bank of topics that you will talk about so you don’t face a week without a 播客 going up. You also need to fix the duration of your 播客- 5 minutes, 10 minutes, or an hour?

4. 谁来主持你的播客?

Your 播客 will see success or failure based on your choice of host. 这就是为什么你在选择寄主时需要非常聪明的原因. Make sure you choose someone that has an in-depth understanding of your brand and its goals. 如果他们已经在你的行业中有了名气,那就更好了. 你还需要检查他们是否有适合广播的声音. 当你听到他们的声音时,他们的声音应该会让你平静下来. 他们还需要有强烈的学习好奇心. 当然,他还是个健谈的人.

5. 你将如何录制你的播客?

决定你想要记录播客的规模. 你需要根据这个比例来选择预算. While you might be tempted to record your 播客 on your phone, do not do that. 投资播客的硬件和软件, 包括一个麦克风, 耳机, 混合机, 声, 和麦架. 下载好的编辑软件. 成本比视频设置要低. 你的听众会得到高质量的录音.

6. 你将如何营销你的播客?

现在你的播客已经准备好了,它需要接触到大众. The first thing you need to do is have a catchy name that will stand out on the play store. 然后,用诱人的描述来增强它. 云杉都有关键字. 为每一集补充一个标志和缩略图. 决定一个类别. Think long and hard about it, as it is going to attract listeners to your 播客. 为播客的开始和结束录制一段音轨.

外的播客, 将内容转化为视频, audio, 以及发短信到Instagram等社交媒体平台上, LinkedIn, 推特, 脸谱网, 和Snapchat. 创建一个博客旁边 搜索引擎优化排名播客. Link your 播客 in your email and newsletters to attract listeners. Look out for opportunities where you can collaborate with other 播客s or 播客ers.

是的. 你的品牌应该有自己的播客. 那你还在等什么?

下面两个选项卡更改了下面的内容.

    斯蒂芬·莫耶斯说

    关于“你的品牌需要有自己的播客吗??”

    1. 乔恩·弗兰克 说:

      这个博客内容丰富,很有帮助. 谢谢你和利记开户网分享这个博客.

      1. 斯蒂芬·莫耶斯说 说:

        很高兴听你这么说. 继续阅读.

    2. 阿尔伯特·布拉沃 说:

      I personally think, 播客s are very important, they keep engages the listerners. 品牌提及也是一个很好的营销策略. Simply 播客s can change the narrative of people about your product or service or for any cause.

      1. 斯蒂芬·莫耶斯说 说:

        是的,我完全同意你的看法,艾伯特. It is real potential for the business to use 播客s and engage customers with a personal touch. 谢谢你分享宝贵的想法.

    3. 威廉姆斯 说:

      富有洞察力的, 播客s Enable users to Shift Gears then Earn Audience’s Audio Attention, 而不是他们的视觉注意力. 感谢分享

      1. 斯蒂芬·莫耶斯说 说:

        很高兴你觉得这很有见地. 利记开户网非常重视和感谢你的意见.

    4. 感谢您分享您的博客,似乎都是有用的信息

      1. 斯蒂芬·莫耶斯说 说:

        很高兴听你这么说.

    5. 亚历克斯Maddyson 说:

      谢谢你的文章, 知道你的观点很有趣, I believe that large media companies should have their own personal 播客 where customers would be interested to hear the news about the company.

      1. 斯蒂芬·莫耶斯说 说:

        感谢您欣赏这篇文章. 我也这么认为. 你知道有哪家大型媒体公司有自己的播客吗? 再次感谢大家.

    6. This was a very meaningful post, so informative and encouraging information, Thank you for this post.

      1. 斯蒂芬·莫耶斯说 说:

        很高兴听你这么说. 谢谢你的赞赏.

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